Cookies are often used by a website for storing information that helps the website in providing better, enhanced and more customized service and site experience to the user or the visitor. The page you visited, time spent on certain product or service, language changed to, currency selected, browsing speed or time spent on certain page, ads clicked etc are details or data that helps a website understand a better idea of its services and your preferences, while browsing the website.
There are different types of cookies, the ones that get deleted after you end the browsing or the one that are needed to be deleted manually or the ones that are permanent can’t be deleted. Each has its own place in providing a better user experience & help the website with marketing.
These are certain cookies like the important ones that help the business or the website in remembering the user-name, and other choices while trying to buy a product, to market things and to make sure you get the preferred language or preferred searches again upon revisit. These are the types of cookies that can’t be turned off or deleted as the website would not be able to function.
Always ActiveThese are also known as performance cookies and these do not store any personally identifiable information of the user or the visitor. These cookies track the site a user came from, the errors and broken links faced, the pages they left from while leaving the website, browsing or searching preference like the location for car search or the car filters selected etc. These analytical cookies are used for optimizing website's performance and observing the product/service/adverts relevance.
Marketing or tracking cookies are helpful in seeing the right adverts, the ones your prefer. Not only these cookies help understand the site you visited to share it with other companies and advertisers to create right adverts for you, but also help the companies understand the success of their adverts.